Why ideas are worthless

October 14, 2018 - 5 min read

"If only I would have thought of that, I'd be rich!" It doesn't work like that though. Just because you have the idea to create Facebook when it didn't exist, doesn't mean you have the actual skills and knowledge to make it happen.

Everyone can have ideas

And that's the reason they're worthless. Let's say you and a guy from Canada ( let's call him Peter from now on ) have the same idea for a new smartphone application, what makes one or the other better? In paper nothing makes one better over the other, but let's take a closer look.

Your idea

Peter's idea

Who's idea is better then?

None of them. The idea itself isn't worth, but how you execute it. Peter decided to take a different approach to the execution than you did, and that was what made him make money.

Even if you know how to develop your idea, not only execution matters, experience and knowledge takes an important role too. Peter knew about landing pages, how to set them up, identify his target for the Google Ad's campaign, setup a payment gateway and where to find a decent developer for his budget.

I've been in both sides of the story and I'm still trying to transition to Peter's mindset to execution, and it's alright if you're on one or the other, just don't give up and keep trying to develop your ideas until you get it right.